A symbol of energy
Being born in Hong Kong, Mr Ahmed A. R. Buhari (Founder, CEO and President of the Group) has always been close with the Chinese language and culture. This sparked the concept for the C&O logo, which is a compound of the Chinese characters “Qi” (氣) and “Li” (力).
Our logo is an amalgam of ‘Qi’ and ‘Li’. ‘Qi’ symbolizes effort, energy, strength, and integrity. ‘Li’, the ability to transcend all obstacles and turn the tide in one’s favour. The colour orange brings to life the dynamism and vitality of a flame. The colour Olive green represents stability, endurance, dependability, peace, harmony and our concern for the environment. In unison, it reflects the burning passion that we exhibit towards life.